![]() ![]() Whatever virtual solution you choose, it’s always best to go with one that offers every feature you may need in one platform. A webinar will not require as much tech as a virtual conference. ![]() The length of your event, as well as your content plan, will determine your virtual technology needs. Test your technology and record the sessions that will be on-demand ahead of time.Don’t stick to one speaker and a simple PowerPoint deck, vary the offerings with panels, video, and more. Integrate engagement opportunities, such as live Q&A and polling, into the sessions.Train speakers before the event and ensure their equipment is working.If the content format doesn’t vary and isn’t engaging, then keep sessions shorter than you might at an in-person event. The better produced a session, the more engaged attendees will be. Virtual content best practices to keep in mind With a virtual event, attendees have endless distractions a click away, which may lead you to stretch the event out over several days, provide live and on-demand content options, and keep sessions short and informative.įor more, read Leveraging Content for Virtual Events. As you plan your content, go for quality over quantity. It is the heart and soul of the entire attendee experience. Content drives attendance, engagement, and networking at a virtual event. With no venue to source or F&B to plan, your first task after determining your event purpose is to build your content plan. As the event is hosted online, your biggest expense will be on your technology needs. While in-person events are used to having 25% of the budget spent on technology and 75% of the budget spent on venues, décor, F&B, staffing, travel, etc., that ratio is flipped for virtual events. Your virtual event budget will vary from your in-person event budgets. Once you have hosted a few virtual events, it will be easier to set realistic registration and attendance goals. When making virtual event goals for the first time, recognize they are a guess. With a single event technology platform, you’ll be able to gather consistent data across your events to compare success. ![]() Virtual events might be a newer event type, but your goals can be based on past in-person events. Goalsetting is done before an event as a way to gauge how well the event performs against clearly defined goals. Put your event purpose in writing and let it guide your planning process from start to finish. Do you want to raise brand awareness? Gather leads? Engage with attendees? Foster networking? Virtual events require a clear focus. Before you begin planning, identify what the purpose of your event will be. Before the virtual event Define your event purposeĮvery event is created for a specific purpose. We’ve put together and easy to follow virtual event planning checklist to use when planning your next virtual event. Based on the success of virtual events, they won’t be going away anytime soon. Virtual events are becoming the go-to event type in our current situation. ![]()
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